$150K raised. Burning at plan. Revenue starts Month 4 post-TWC.
BDE Capital (Christien & Rhea): 51%
Dr. David Ensley: 29.5%
Hector Resendez: 19.5%
Go-To-Market: Two Tracks
Build the content engine and employer pipeline simultaneously, before TWC approval lands.
Track 1: Employer Pipeline
Lock in employer partners before TWC approval. Every signed partner accelerates Day 1 revenue.
Target: 10 partners by approval day.
Track 2: Content Engine
SEO, social media, community outreach. Build brand awareness and a student pre-registration list.
Google indexing takes weeks; start the clock now.
b6ef3; Employer Outreach Cadence
WEEK 1
Scrape DFW Job Boards
→
WEEK 2
Extract Hiring Contacts
→
WEEK 3
AI-Personalized Outreach
→
WEEK 4
Follow-up + Calls
→
ONGOING
Partner Agreements
Target Employers (DFW Metro)
Healthcare Clinics
Primary care, specialty, multi-provider practices
Hospitals / Health Systems
Registration, patient access, HIM departments
Urgent Care Chains
CareNow, MedExpress, NextCare. High turnover.
Medical Billing Companies
Revenue cycle management firms
Dental / Optometry
Similar front desk needs, adjacent verticals
Home Health Agencies
Admin and scheduling roles, growing sector
"c759; Employer Sponsorship Tiers
Employers invest in their future workforce. WIOA covers the base; sponsorship fills the gap and funds premium training.
Partner
$2,500
Logo on student materials
Priority access to 2 graduates
Quarterly hiring pipeline report
Listed on employer partner page
Gold Sponsor
$5,000
Everything in Partner tier
Priority access to 5 graduates
Guest lecture slot per cohort
Monthly candidate pipeline
Co-branded recruitment materials
Founding Employer
$10,000
Everything in Gold tier
Dedicated cohort (custom curriculum)
Unlimited graduate access
Advisory board seat
OJT grant assistance ($20/hr, 300 hrs)
Named in TWC documentation
⚠️ Texas WIOA Reimbursement Reality
Regional variation matters. WIOA caps are set by local Workforce Development Boards, not statewide. Texas ranges from $4,000 to $15,000 per student depending on region. Houston's Gulf Coast WDB has lower caps. DFW, Austin, and San Antonio boards may offer higher rates. Employer sponsorship covers the gap between actual WIOA reimbursement and your cost of delivery.
Region
Est. WIOA Cap
Employer Sponsorship Need
Notes
Austin
$10,000 - $15,000
Low to None
Infrastructure Grant stacks ($7,500)
DFW
$8,000 - $12,000
Low
Large employer base, strong demand
San Antonio
$8,000 - $12,000
Low
Alamo WDB, growing healthcare
Houston
$4,000 - $8,000
Moderate to High
Gulf Coast WDB, lower caps
Rural TX
$4,000 - $6,000
High
Smaller boards, limited budgets
Dual funding model: WIOA ($4,000-$15,000) + Employer Sponsorship ($2,500-$10,000) = up to $18,500/student in Houston, $25,000+ in Austin with grants stacked.
Content Themes (Gail's Calendar)
Weekly content engine: AI generates, Gail reviews. Two posts per week, daily social, monthly market report.
"Day in the life of a medical desk professional"
Target: Students
"Why healthcare is recession-proof"
Target: Students, Career Changers
"WIOA funding: free career training you didn't know about"
Target: WIOA-Eligible Adults
"Employers: stop paying recruiters, partner with us"
Target: Hiring Managers, HR
"From $12/hr retail to $18+/hr healthcare desk"
Target: Career Changers
"The hidden workforce crisis in healthcare admin"
Target: Employers, LinkedIn
"Veterans: your next mission is in healthcare"
Target: Veterans
"What exactly does a medical desk professional do?"
Former WIOA Counselor Hire Key leverage hire. Manages 50-60 cases/month. $25/hr + $100/enrollment bonus. Brings institutional knowledge.
Local Workforce Office Relationship In-person visits. Build trust with one counselor. Provide student "cheat sheets" for every question.
Direct Outreach (Flyers + QR) Canva templates per partner. QR codes to waiting list. Apartment complexes, hotels, community boards.
Social Media + Google Ads AI-generated content: career stories, salary comparisons. Target "free job training near me."
AI Chatbot on Website Pre-qualifies leads, checks WIOA eligibility, auto-schedules calls.
GTM Milestones
By TWC Approval
10
Employer partners signed
By TWC Approval
50
Student pre-registrations
Month 3 Post
25
Employer partners
Month 6 Post
50
Employer partners
Month 12 Post
100+
Partners + portal live
Student Pipeline
WIOA-funded enrollment engine. $0 cost to students. Build the pre-registration list before TWC approval.
"c759; WIOA Grant Economics
$15,000
Texas WIOA max/student
$7,500
Austin Infrastructure Grant
$799
Titan Training cost/seat
$0
Student pays nothing
Hector: "I buy a course for $800 and Texas gives me $15,000 for it." Georgia maxes at $10K. Arizona only $4K.
WIOA-Eligible Student Profiles
Dislocated Workers
Laid off, furloughed, displaced
Low Income
Food stamps, TANF, below poverty line
Returning Citizens
Reentry programs, transitional living
Veterans
Transitioning military, VA + WIOA
Homeless / Transitional
Shelters, drop-in centers
Single Parents
Underemployed, need stable career
Student Enrollment Funnel
1
Nonprofit / TWC Referral
2
Pre-Qualification Verify eligibility
3
Workforce Office Visit 4-6 week process
4
WIOA Approval Funding locked
5
Enrollment Titan Training platform
6
Completion + Placement 60/60 rule
Revenue per student: $15,000 WIOA + up to $7,500 Austin Grant. Cost: $799. Gross margin: 94-95%.
Student Pipeline Milestones
Pre-Approval
3
nonprofit partners
By Approval
50
pre-registrations
30 Days Post
10
enrolled (cohort 1)
Month 6
50+
enrolled, 60/60 met
Employer Pipeline Details
Lock in employer partners before TWC approval = faster revenue.
Employer Value Proposition
"We train job-ready medical desk professionals. You get pre-screened, certified candidates at zero cost to you, funded by WIOA."
Employer Conversion Funnel
1
Job Postings Scraped 500+ DFW listings
2
Contacts Extracted Hiring managers
3
Outreach Sent AI-personalized emails
4
Responses / Calls ~15-20% response rate
5
Signed Partners Commitment to hire
Operational Playbook
Intel sourced from Hector Resendez (Trade School Secrets) via Fireflies transcripts, Jul 2025 through Mar 2026. Real playbook, not theory.
The Secret Sauce: What TSS Doesn't Tell Their $99/mo Members
Hector runs Trade School Secrets ($99/mo, weekly calls, 15-30+ members). What members don't get:
How to hire from local TWC: Poach a former WIOA counselor as your program manager. They know the system, the workarounds, and the people. Pay $25/hr + $100/enrollment bonus (they make $20/hr at TWC).
Free candidate partnerships: Salvation Army (every zip code), Goodwill, reentry programs, transitional housing, veteran orgs. $50 donation per referral, $250 on completion.
The counselor relationship hack: Get ONE workforce counselor to trust you. Give students a cheat sheet for every question. Provide better feedback loops than any other school. That counselor becomes a firehose.
Grant stacking: Austin has a separate Infrastructure Grant ($7.5K/student, $7-8M remaining) ON TOP of WIOA ($15K). Plus OJT ($20/hr for 300 hours) and IWT ($3K/employee).
MedDesk's edge: We have Hector as a 19.5% owner. His TSS members pay for guidance. We get the full playbook built into our operations.
"c759; Employer Grant Programs (OJT + IWT)
These grants incentivize employers to hire and train MedDesk graduates. Critical for employer pipeline strategy.
OJT (On-the-Job Training)
Reimburses employers 50-75% of wages for new hires during their first 300 hours. At $20/hr, that is up to $4,500 per new hire. Major incentive for employers to take a chance on graduates.
IWT (Incumbent Worker Training)
Reimburses up to $3,000 per employee for upskilling existing staff. $30-50K per LLC per year available. Most employers are leaving ~$100K/yr on the table by not using this program.
Pitch to employers: "Your new hire costs you nothing for 300 hours (OJT), and we can upskill your existing staff for free too (IWT). Most employers leave $100K/yr in grant money unused."
⚠️ The 60/60 Rule (WIOA Requirement)
WIOA requires 60% of enrolled students complete the course, and 60% of completers get a job "related to the field." Related is interpreted loosely: a dental desk student getting any healthcare admin job counts.
This is why employer partnerships built before TWC approval are critical. More signed employers = higher placement rate = easier 60/60 compliance.
Critical Hire: Former WIOA Counselor as Program Manager
What They Do
Manage 50-60 enrollment cases/month
Navigate tricky WIOA documentation
Maintain workforce counselor relationships
Know the workarounds for edge cases
Process new applicants + follow up
Comp and ROI
TWC pays them: ~$20/hr
You offer: $25/hr + $100/enrollment bonus
Full-time cost: ~$52K/yr + bonuses
They bring: institutional knowledge + network
ROI: 10 students = $150K revenue vs $52K cost
"c759; Proven Models (Hector's TSS Network)
Norman Rodriguez, Pinnacle (AZ)
Started at $500K/yr private pay
Layered WIOA: now $30-50K/month from AZ workforce
8 staff (all offshore, ~$10K overhead)
50+ employer partnerships
Elvia, Houston
Former WIOA counselor turned owner
Got Daikin corporate training contract
Pipeline through former counselor friends
18 staff, 18K sq ft facility
Luke Connally, Waco, TX
Early TSS member, nonprofit strategy
"A lot of traction" with Goodwill, SA, ministries
All wanting to discuss scholarships (Mar 2026)
b6ef3; Timeline to Revenue
Phase-based roadmap from pre-approval through scale.
$187.5K returned to Dr. Ensley. Profitable institution.
"c759; Grant Monitoring (AI Opportunity)
Hector flagged the Pflugerville city grant ($5K/resident) that he missed because no one was monitoring it. AI should scan for these automatically.
WIOA
$15K/student
Federal, Texas-administered
Infrastructure
$7.5K/student
Austin, $7-8M remaining
City Grants
$5K+/resident
Pflugerville, others
OJT + IWT
$20/hr + $3K/employee
Employer-side, post-placement
Playbook intel sources: Fireflies transcripts. TSS Weekly Calls (Sep 2025, Oct 2025, Mar 2026), MedDesk Meetings (Aug 2025, Jan 2026, Feb 2026), Hector 1:1 calls. Last updated: Mar 11, 2026.
Curriculum Pipeline
Courses scored by market viability. Data loads from the Course Creation Engine API.
⭐ Primary Course: Dental Office Assistant
The flagship dental front desk training program on Matrix LMS (World Education LLC). 6 modules, 38 sections covering dental office operations, HIPAA/OSHA compliance, patient communication, dental terminology and charting, scheduling and inventory, financial workflows and insurance. Includes CMAA certification exam voucher with pass guarantee. Cost: $945/student. Fully virtual, asynchronous. Completion: 2-3 weeks.
6 Modules:
Welcome to the Dental Office Assistant Profession (6 sections)
Professionalism, Ethics, and Compliance Essentials (6 sections)
Patient Communication and Service at the Front Desk (6 sections)
Dental Terminology, Records, and Charting Fundamentals (6 sections)
Scheduling, Office Systems, and Inventory Operations (6 sections)
Program Summary: Financial Workflows, Insurance, and CMAA Preparation (8 sections)
Capital structure, cash position, projections, and unit economics from Project Cornerstone.
"c759; Capital Structure
Total Capital
$150K
From Dr. David Ensley
Tranche 1
$25K
Initial funding
Tranche 2
$75K
Operations + build
Tranche 3
$50K
Growth capital
Current Position vs. Baseline
Metric
Baseline
Current
Status
Capital Raised
$150,000
$150,000
✓
Mercury Checking
$150,000
$94,378.75
Burn in progress
Ameris Savings
$716.90
$716.90
Reserve (manual, not API)
Monthly Burn
$11,253
$11,253
✓ At plan
Revenue (Mo 4+)
$37,750/mo
$0
Pending TWC
Runway
16.8 months
8.4 months
Watch zone
Students Enrolled
16 (breakeven)
0 of 16
Pre-approval
Employer Partners
3-5 signed
0 signed
Pre-outreach
"c759; Revenue Projections (Post-TWC)
Rev / Student
$8,500
Base WIOA
+ Employer
$2.5-10K
Sponsorship tier
Max / Student
$18,500
WIOA + Founding tier
10 Students / Mo
$37,750
Monthly revenue target
Dual funding model: Every student can be funded by WIOA ($8,500 base) plus employer sponsorship ($2,500 to $10,000). In Austin with grant stacking, a single student can generate over $25,000 in combined funding.
Revenue Scale Model
Students
Monthly Rev
Annual Rev
Profit After Burn
Time to Payback
5
$42,500
$510,000
-$92,536
N/A (loss)
10
$85,000
$1,020,000
-$47,536
N/A (loss)
16 (breakeven)
$136,000
$1,632,000
$964
Breakeven
20
$170,000
$2,040,000
$34,964
5.4 months
25
$212,500
$2,550,000
$77,464
2.4 months
30
$255,000
$3,060,000
$119,964
1.6 months
Monthly burn: $11,253/mo. Revenue = students x $8,500. Profit = revenue minus (burn x 12).
Dr. Ensley gets 1.25x ($187,500) preferred return before any distributions. Projected payback: 19.4 months. IRR: 57.3%.
⚡ AI vs. Headcount: Cost Proof
Traditional Headcount
Virtual Assistant: $2,500/mo
Sales Rep: $3,000/mo base
Payroll Taxes (~15%): $825/mo
Management Overhead: ~$400/mo
Total: $6,725/mo
AI Infrastructure (Actual)
OpenClaw (Mac Mini): $25/mo
ChatGPT Pro (Codex, flat): $200/mo
Claude Max (Code + research): $200/mo
API costs (per-token): $15/mo
Total: $440/mo
93% Cost Reduction
$5,249/mo saved = $62,988/yr. Extends runway by 3+ months.
Investor Update is for Dr. Ensley and partners (formal, quarterly). Pulse is the weekly operational status sent to the team via group text.
Partner Update (Dr. Ensley View)
Latest AI-generated partner briefing. This is the view shared with Dr. David Ensley.
Loading latest partner update...
No partner update has been generated yet.
Generate one from the MedDesk Engine page, or it will be created with the next weekly pulse.
BDE Capital (Christien & Rhea): 51%
Dr. David Ensley: 29.5%
Hector Resendez: 19.5%
Weekly Pulse
Thursday update for Hector + David. Generate, copy, send via group text.
Generating pulse from live MedDesk data...
Past Pulses
Trade School Media Brand Strategy
Built by Gail (internal content engine). This is the content GTM for building a trade school media brand that drives awareness, employer pipeline, and Lane 3 consulting inbound.
Positions as the media layer on top of the trade school industry. Every school owner becomes a subscriber, not a competitor. Captures 27% YoY growth in "trade school" search traffic. "Insider" signals exclusive intelligence. Hector's TSS is the consulting arm. Trade School Insider is the media arm. They feed each other.
Alt #2
The Trades Report
Alt #3
SkillGap
Christien's Personal LinkedIn
"Building MedDesk AI Institute | Managing Partner, BDE Capital | Investing in trade schools, healthcare, and the workforce that actually runs America"
5x/week (Mon-Fri). Target: 500 followers month 1.
1. The Numbers Don't Lie (BLS data drops)
2. Building in Public (MedDesk operator diary)
3. The Trade School Economy (industry analysis)
4. Workforce Intelligence (employer-facing)
Trade School Insider (Company Page)
The data and intelligence layer for America's trade school industry.
Mon (P) "593 open dental front desk jobs in Texas. Average salary: $49K. Programs training for this: almost zero." (Data carousel)
Mon (Co) "Data of the Week: Trade school enrollment grew 14.4% last year." (Launch post)
Tue (P) "I sit in a room with 40 trade school owners every week. Here's what they all agree on." (Text narrative)
Wed (P) "47% of skilled trades workers now out-earn the median college graduate." (Image + text)
Wed (Co) "WIOA Decoded: How the government pays for trade school training." (Carousel explainer)
Thu (P) "Construction needs 499K workers. Dental can't fill front desk seats. Poll: worst shortage?" (Poll)
Fri (P) "I'm going to be honest about something most founders won't say publicly." (Vulnerable narrative)
Fri (Co) "Operator Spotlight: How one school owner built $2.4M with $0 in ad spend." (TSS feature)
Sat (P) "The most important chart in workforce development right now." (Weekend engagement)
P = Christien's personal page. Co = Trade School Insider company page.
Gail's Warning
"You cannot out-inspire Mike Rowe (6M followers, $7M in scholarships). You CAN out-data him. Your competitive advantage is live BLS data, WIOA expertise, and operator-level business intelligence. Lead with numbers, not sentiment. Commentators are everywhere. Operator-publishers are rare."
Full strategy document (brand alternatives, SEO keywords, About section draft, monetization details, what won't work): saved to data/gail-trade-school-strategy.json